Rockit Global Limited has launched its biggest global collaboration to date with Universal Pictures’ iconic Minions.
Coinciding with the release of the upcoming movie, Minions: The Rise of Gru, the three renowned Minions, Bob, Stuart and Kevin, feature prominently on Rockit’s packaging, forming part of an extensive omni-channel campaign across Mainland and Hong Kong, China.
Rockit’s Global Brand Manager, Hannah de Valda says “it’s exciting to be disrupting the global commodity apple category with unique campaign packaging and a collaboration that aligns with our personality, attitude and values. We are pumped to stand out in the fresh goods category and introduce our brand to millions more consumers with this iconic and cheeky collaboration.”
Following Rockit Global’s successful collaboration with PacMan in 2021, teaming up with the world-renowned Minions is another significant milestone towards Rockit Global’s goal of becoming the world’s most loved apple brand.
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